The transition from networker to helper
How to use this approach to sell the eCard and free CRM - a well trodden proven system. Maurice Watts had over 50 years of networking experience, these are his words. Word link below
William Nicholls
Last Update 6 months ago
1. The Approach: Be the "Helper," Not the Hero
The Shift: Instead of worrying about your "pitch" (which feels fake), focus on your desire to support others.
The Action: When asked what you do, state the pain you relieve for people.
Why: This attracts people who actually need help, saving you from awkward conversations where you feel like you are forcing a sale on a friend.
The Shift: Use your natural High listening skills and High curiosity. You don't need to sell in the room.
The Action: Ask about their challenges ("How is your team handling X?"). When they share a struggle, offer a small, helpful resource—a tip, an article, or an intro.
Why: This creates a "debt of gratitude" (Reciprocity). You aren't taking; you are giving. This feels good to you and them.
The Shift: Following up isn't "bothering" them; it is fulfilling a promise you made to help them.
The Action: Send the resource you promised within 24 hours. Then, use the "Gentle Bridge":
"I’d love to share a few ideas on how we could fix that problem for you. Are you open to a brief chat?"
Why: Asking "Are you open to..." is non-aggressive. It gives them control, which keeps the dynamic friendly.
The Shift: Remove the pressure. You are just checking if you can help.
The Action: Use an Upfront Contract. Start the meeting by saying: "If we get to the end and you don't think this is a fit, that is totally fine. We can just stay friends. Does that sound fair?"
Why: This removes the fear of conflict. It creates a safe environment where you can honestly discuss their needs without worrying about "ruining the vibe." WORD LINK