Truths in Marketing 1 - An occasional thought

This from - Melville Marketing

Truths in Marketing - An occasional thought.
Just because you sent "it", it doesn't mean that "it" will be opened, read, understood or even considered. Whether it be:- a Telephone call, Message, Email, Snail mail, You Tube Video link to anything at all and so on.

You do not deserve, and are not entitled to, any sort of response or reaction at all. Tough, but true, especially if you've put effort into it first.

If you get a response, its one of three things.
-It's relevant to a need or want, now, or in the future.
- There is an autoresponder
-It's an accident.

So, the only realistic way that you get a response is if it's relevant and important to the person receiving it at that time. This is your job as the sender!

However, to make it relevant to the recipient, you first have to know lots about that recipient. You need to have some idea of whether they are a consumer or a business.

If they’re in a business; what’s their job title?
If they are a consumer: where do they live? What sort of income do they have? What is their Lifestyle?
If your pitch involves family, then perhaps you need to know how many children they’ve got, and you will need have an idea of their interests and so on and so forth.

In other words; you really need to be able to have an avatar of your target target customer or target audience and send things that you know that that avatar will like and respond to.

If you then make your headline, such, that it’s attractive to that audience and then the body text makes the case supporting that headline and telling the audience what you can do for them and how you can make their lives or their jobs better you might get their attention.

If all of that, is relevant, and you caught them at the right time, and it’s the time when they’re thinking of taking some action, then you might, just might, get a response!

Good Hunting!