Maltix Connect target avatar

A training programme for the Maurice T Watts Training Academy, based on the Maltix Connect target avatar, would focus on leveraging personality profiles, specifically the DISC model, to create personalised content that addresses core motivations related to making money, saving money, and global compliance. The programme should be structured to guide users through understanding their audience, tailoring their approach, and using the Maltix platform effectively.

Programme Outline

This training programme is designed to be delivered in three distinct modules, each building on the last.

Module 1: Understanding the Target Avatar & DISC Personalisation

• Who is the Maltix Connect Target Avatar? The training begins by defining the ideal user, which is a business owner or professional looking to build a trusted referral network. The core goal is to shift from transactional sales to reciprocal relationships and "tribal" networking. The avatar wants to be seen as a trusted expert, not a spammer.

• Introduction to the DISC Model: This section will explain the four personality styles:

  • D (Dominance): These individuals are direct, confident, and results-oriented. They are motivated by challenges and are focused on the "big picture."

  • I (Influence): Enthusiastic and persuasive, these people are motivated by social recognition and collaboration. They are optimistic and open.

  • S (Steadiness): Patient and dependable, they value cooperation and sincerity. They are motivated by security and a stable environment.

  • C (Conscientiousness): Analytical and detail-oriented, they are motivated by accuracy and expertise. They enjoy their independence and need all the facts.

• Applying DISC to Content Creation: The training will teach attendees how to identify these styles within their network and how to tailor communication and content to each one. For example:

  • For D-style individuals, content should be brief, direct, and focus on the return on investment (ROI).

  • For I-style individuals, content should be engaging and story-driven, highlighting collaboration and community success.

  • For S-style individuals, content should focus on building trust and long-term security.

  • For C-style individuals, content must be data-driven and detailed, with a focus on compliance and a lack of risk.

Module 2: Bespoke Article Creation for Core Motivations

• Making Money: This part focuses on creating articles that show the audience how to generate new income streams through the Maltix platform. Topics could include:

  • "Monetising Your Network: How to Earn Through Warm Introductions."

  • "The ROI of a Trusted Tribe: Calculating the Value of Reciprocal Referrals."

• Saving Money: Here, the training will cover how to write articles that demonstrate cost savings. This can be particularly attractive to S-style and C-style users. Topics could include:

  • "Cutting Marketing Costs: Why Your Network is Your Most Valuable Asset."

  • "The Cost-Effective Way to Acquire New Clients Through Maltix Connect."

• Global Compliance: This section addresses the need for accuracy and security, which appeals to C-style users. Content should be framed around how the Maltix platform helps users operate legally and securely. Topics could include:

  • "Ensuring Data Privacy and Security with Your Maltix PhoneSite."

  • "The Importance of a Compliant Referral Network in a Digital World."

Module 3: Leveraging Maltix Connect & Implementation

• Automating Article Delivery: This module will show users how to use the Maltix platform to automate the distribution of their personalised articles. The training will cover the process of setting up push notifications and using the knowledge base to publish content that can be easily shared.

• Building Your Tribe: The final part of the training will focus on the practical steps of building a "trusted connections" network, as well as encouraging engagement and collaboration within a user's new community. This reinforces the core principle of moving from a transactional mindset to one of shared success and trust.

This video provides an overview of how the Maltix Connect tool helps users create a "Trusted Network" on LinkedIn.

Maltix Connect your Key to a Referral Event