The Connectedly Woke Training Programme Sarah
Dynamic Merchandising and Brand Guardianship
Sarah Corrigan
Last Update 9 months ago
This program is designed for marketing professionals, brand managers, and business owners who want to leverage dynamic QR code technology to enhance brand longevity, improve merchandising, and increase sales.
Module 1: The Problem with Static Branding
Understanding the Challenge: This module addresses the core problems faced by businesses today:
Promotional goods becoming outdated due to changes in messaging, logos, or offers [00:00:23 from second video].
The difficulty of effectively showcasing products and services in a dynamic, ever-changing market.
The Connectedly Woke Solution: An introduction to Connectedly Woke as a service that provides a modern, dynamic solution to these challenges.
What is a Dynamic QR Code? Learn the fundamental difference between a static and a dynamic QR code.
The Core Technology: Understand how the Connectedly Woke QR code is "connected" and how the destination of the link can be changed at any time to reflect updated messaging or special offers [00:00:46 from second video].
Future-Proofing Your Assets: This module highlights how the QR code remains connected to any future updates, ensuring your promotional materials never become obsolete, even after being printed [00:00:18 from first video].
Professional Merchandising: Discover how to use the QR code to enhance the planning, promotion, and presentation of your products. Learn how the system connects through smartphones to provide a seamless user experience [00:00:27 from first video].
Brand Guardianship: This section focuses on using Connectedly Woke to protect your brand. Understand how placing a dynamic QR code on promotional merchandise (e.g., a mug) allows you to maintain brand consistency and keep your messaging up-to-date, providing reassurance for brand guardians [00:01:07 from second video].
Attracting Customers and Driving Sales: Learn practical strategies for using the QR code to attract customers and increase sales by effectively showcasing your products and services [00:00:45 from first video].
Getting Started: A practical guide to setting up your Connectedly Woke account and generating your first dynamic QR code.
The Global Reporting System: Understand how to use the global reporting system to track customer engagement, analyze the effectiveness of your campaigns, and make data-driven decisions [00:00:10 from first video].
Updating Your Content: A step-by-step tutorial on how to change the content linked to your QR code, allowing for real-time adjustments to your marketing strategy.
For more information, you can reference both videos: