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The steps to Maltix connect networking

Super connectors

William Nicholls

Last Update 5 months ago


Maltix Connect Strategy: Research & Targeting
Premise
Before you enter the room or the Zoom call, you need a map. Shotgun marketing leads to burnout.
Phase 1: Identify Your "Ideal Node"
Do not just look for buyers; look for multipliers within your Tribe Community. You want to connect with "Super Connectors"—people who talk to your potential buyers.
1. The Audit
Open the Maltix Connect extension. Mark these Super Connectors as "Trusted" to build your Tribe.
2. The 20-Minute Pre-Game
  • The Search: Use the "Match-Me" feature to scan your Tribe’s network.
  • The Intel: Highlight 3–5 people you want to meet. Look up their recent wins on LinkedIn so you can lead with a compliment rather than a request.
Phase 2: The Interaction (The "Ask, Don't Tell" Rule)
The most common mistake is pitching too early. You want to be the most interested person in the room, not the most interesting.
1. The Discovery Hook
Start with open-ended questions to find the gap.
  • Script: "What’s the biggest challenge your team is tackling this quarter?"
2. The "Lighthouse" Pitch
When they ask what you do, do not say "I am a consultant." Use a 15-second transformation statement that sets up your eCard.
  • Option A (Business focus): "I help small businesses reduce their churn by 20% through automated onboarding."
  • Option B (Maltix focus): "I help increase connectivity to prospects by 80% using beautiful, industry-specific QR frames!"
  • Option C (Tech focus): "People do business on their phone; nobody types in URLs anymore—they want a pictorial URL! That’s the QR code."
3. The eCard Drop
Immediately pivot to the tool to prove your point.
  • Script: "It’s so much easier to share off the phone—let me send that to you right now." (Paste eCard link).
Phase 3: The Pivot (Moving from Social to Professional)
The goal is not to close the sale on the spot; it is to get them into your digital ecosystem.
1. Identify the "Gap"
Listen for a specific problem.
  • Script: "You mentioned you're struggling with [Problem]..."
2. The Low-Pressure Bridge (The eCard Tour)
Use your eCard buttons to bridge the gap immediately.
  • Video: "We actually just did a video on that. Tap 'Watch my video' on the card I just sent—it explains how we solve it in 60 seconds."
  • Add to Phone: "While you're there, tap 'Add me to your phone in 1 second'. That ensures you have my direct WhatsApp so we don't get lost in email spam."
Phase 4: The Follow-Up (The Fortune is in the Inbox)
Most people drop the ball here. Use your eCard buttons to drive this timeline.
Timing: 24 Hours
  • Action: Send a personalised Maltix invite or email. Reference a detail from the chat. Explicitly ask them to tap 'Securely add your details' on your eCard.
  • Goal: Solidify connection & capture GDPR-compliant data into your CRM.
Timing: 3 Days
  • Action: Send the "Value Add" (an article or resource you promised). Note: If you need help locating articles, ask your Captains!
  • Goal: Build "Expert Power" & Social Debt.
Timing: 1 Week
  • Action: Formal request for a call. Direct them to the 'Book an appointment' button on your eCard to skip the admin.
  • Goal: Move into the sales funnel & Update your Prospect Tracker.
Phase 5: The Conversion (Solving, Not Selling)
Once you are in the follow-up meeting, treat it as a Diagnostic Session.
1. Confirm the Pain
  • Script: "Last week you mentioned [Problem]. Is that still the priority?"
2. Present the Solution
Show exactly how your product/service bridges the gap between where they are and where they want to be.
3. The Soft Close (The Expansion)
If appropriate, pivot to the Maltix solution itself.
  • Script: "Based on what you've told me, I think we could really help with sharing your contact details and securely collecting your prospects' details. Would you like to see a simple explainer?"
4. The Viral Action
Direct them to the final button on your eCard: "Order your free eCard & CRM."
Pro-Tip: The "Give-to-Get" Ratio
In networking-based sales, aim for a 3:1 ratio. Provide three pieces of value (an intro, a resource, a compliment) for every one sales "ask." This builds a "Social Debt" that makes people want to help you succeed.


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